Frustrated by the Lack of Options, We Created Our Own.
For years, our founder, Tuqa Alkaabi, navigated the confusing world of skincare, searching for solutions to her own struggles with pigmentation and sensitivity.
Like many women in the Middle East, she found herself caught between two extremes: generic international brands that didn’t understand our unique skin needs, and local products that lacked the scientific backing to deliver real results.
The luxury market offered promises at impossible prices, but the outcomes were always disappointing.
This frustration sparked a mission: to create a skincare brand that puts science,
transparency, and results first. Tuqa embarked on a journey to understand the unique biology of Middle Eastern skin and the ingredients that could truly make a difference. She partnered with world-class cosmetic labs in Spain, diving deep into clinical research to formulate products that were not only effective but also safe and gentle.
The result is G.Nanna—a curated line of science-backed skincare designed to rewrite the rules. We don’t believe in marketing gimmicks or empty promises.
We believe in the power of clinically-proven ingredients, radical transparency, and empowering you with the knowledge to transform your skin.
Meet Tuqa Alkaabi
"I created G.Nanna because I was tired of skincare brands that didn’t understand my skin.
I wanted to create something different—a brand that was honest, effective, and
empowering. My vision is to build a community of women who feel confident and beautiful in their own skin, armed with the knowledge and the products to achieve their skincare goals.
This is more than just a business for me; it’s a personal mission to change the conversation around skincare in the Middle East."
Our Guiding Principles
1. Science-Backed Formulations:
Every ingredient is chosen for its proven efficacy, backed by clinical research. We formulate with active ingredients at concentrations that deliver visible results, not just marketing claims.
2. Radical Transparency:
You have the right to know exactly what you’re putting on your skin. We provide full ingredient disclosure, explain the science behind our formulas, and set realistic expectations for results.
3. Results-Driven Approach:
Our goal is your transformation. We focus on creating products that deliver measurable improvements in skin health, from reducing pigmentation to strengthening the skin barrier. Your results are our success.
4. Education & Empowerment:
We believe that knowledge is power. Our mission is to educate you about your skin and the science of skincare, so you can make informed decisions and build a routine that works for you.
5. Accessible Quality:
Premium, science-backed skincare shouldn’t be a luxury. We are committed to offering the highest quality formulations, made to European standards, at prices that are accessible and fair.
